PARTY propaganda is the product Umno must sell, and not its leaders, says Information Chief Azalina Othman Said.

She says Umno has been constant in having face-to-face dialogue with the people, especially voters.

“In the 15th general election, we were not too ready to engage third media validators because Umno was more on face-to-face movement,” she says in a FB interview with Umno Online on Saturday.

Azalina who is also Minister at the Prime Minister Office (Law and Reformation) is of the opinion that the drastic move to field more new faces for the general election was indeed a big challenge for the party (more on Umno Online).